Privacy Policy

We respect each site visitor's right to personal privacy. We want our website visitors to be aware of the information we collect. This privacy policy sets out the information Challenger Tyres collect, how we use it and how we protect the information that you give us when you use this website.

1. Introduction

1.1 Challenger Tyres is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website we will only use this information lawfully (in accordance with the Data Protection Act 1998) and in accordance with this privacy statement. In this policy we explain how we will treat your personal information.

1.2 All information will be held securely in accordance with our internal security policy.

1.3 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

2. Collecting personal information

2.1 When placing an order you are required to provide us with the following information: name, billing address, delivery address, email address for confirmation of the order, a telephone contact number and a credit or debit card number and expiry date. This information is used for delivery, billing purposes and to fulfill your order.

2.2 We may collect, store and use the following kinds of personal information: 

(a) Information relating to any purchases you make of our goods and/or services or any other transactions that you enter into through our website (including your name, address, telephone number, email address and card details).
(b) If work is to be carried out at one of our garages; Information about your vehicle (including registration, make and model).
(c) Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address)
(d) Information contained in or relating to any communications that you send to us or send through our website including the communication content.
(e) Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths) in order that we can monitor and improve the site and the services we offer. We will not be able to identify individual users from this information.

2.3 You may choose to restrict the collection or use of your personal information in the following ways:

(a) When filling in personal details when placing an order on our website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
(b) If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at quoting “Unsubscribe” in the subject line”.

3. Using your personal information

3.1 Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

3.2 We may use your personal information to:

(a) Enable your use of the services available on our website;
(b) Send you goods purchased through our website;
(c) Supply to you services purchased through our website;
(d) Send you non-marketing commercial communications;
(e) Send you email notifications that you have specifically requested;
(f) Send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);
(g) Keep our website secure and prevent fraud;

3.3 We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.

3.4 All our website financial transactions are handled through our payment services provider, Stripe. You can review the provider's privacy policy at: Stripe terms and privacy policy. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

4. Disclosing personal information

4.1 We may disclose your personal information to any of our employees, insofar as reasonably necessary for the purpose of fulfilling your order.

4.2 Except as provided in this policy, we will not provide your personal information to third parties unless we have your permission or are required by law to do so.

5. Retaining personal information

5.1  We will retain documents (including electronic documents) containing personal data to the extent that we are required to do so by law;

5.2 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6. Security of your personal information

6.1  We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

6.2 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

6.3 We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

6.4 We are SSL certified and all electronic financial transactions entered into through our website will be securely protected by encryption technology.

6.5 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7. Amendments

7.1 We may update this policy from time to time by publishing a new version on our website.

7.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

7.3 Last amended 24 April, 2015

8. Your rights

8.1 You may instruct us to provide you with any personal information we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Challenger Tyre & Exhaust Co. (Sheffield) Ltd, 175 Rutland Road, Shirecliffe, Sheffield, S3 9PT; provision of such information will be subject to:

(a) the payment of a fee (currently fixed at GBP 10); and
(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport plus an original copy of a utility bill showing your current address).

8.2 We may withhold personal information that you request to the extent permitted by law.

8.3 You may instruct us at any time not to process your personal information for marketing purposes.

8.4 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

9. Third party websites

Please be aware that our site may include links to other web sites. Once you have used these links to leave our site we are not responsible for the content of these linked web sites or the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

10. Updating information

10.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

10.2  If you believe that any information we are holding on you is incorrect or incomplete, please write to us at Challenger Tyre and Exhaust Company (Sheffield) Ltd, 175 Rutland Road, Sheffield, S3 9PT, or email us as at as soon as possible. We will promptly correct any information found to be incorrect.

11. Cookies

11.1 Our online shop uses session cookies to allow our shopping system to work.

11.2 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

11.3 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

11.4 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

11.5 We use both session and persistent cookies on our website.

11.6 The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

(a) '__utma' to recognise a computer when a user visits the website and to analyse the use of the website (via Google Analytics);
(b) '__utmz' track users as they navigate the website and to analyse the use of the website (via Google Analytics);
(c) '_challenger_session' to enable the use of a shopping basket on the website, improve the website's usability, personalise the website for each user;
(d) 'cookies_accepted' to track whether users have accepted cookies and closed the cookie 'banner'.

11.7 Most browsers allow you to refuse to accept cookies. You can usually modify your browser setting to notify you when you receive one or, if you prefer, decline cookies. This may prevent you from taking full advantage of the website.

11.8 If you block cookies, you may not be able to use all the features on our website.

11.9 Most browsers allow you to delete cookies already stored on your computer. Deleting cookies will have a negative impact on the usability of many websites.

12. Our details

12.1 This website is owned and operated by Challenger Tyre and Exhaust Company (Sheffield) Ltd.

12.2 We are registered in England and Wales under registration number GB 391 1445 58, and our registered office is at 175 Rutland Road, Sheffield, S3 9PT.

12.3 Our principal place of business is at 175 Rutland Road, Sheffield, S3 9PT.

12.4 You can contact us by writing to the business address given above, by using our website contact form, by email to or by telephone on 0114 2766661.